The bibliography is by no means a complete one. Please excuse me
if a relevant paper is missing and send me an email at goyal [AT]
cs.ubc.ca.
[1] D. Kempe, J. M. Kleinberg, and E. Tardos. Maximizing the spread of influence through a social network. In KDD 2003.
[2] M. Richardson and P. Domingos. Mining knowledge-sharing sites for viral marketing. In KDD 2002.
[3] P. Domingos and M. Richardson. Mining
the network value of customers. In KDD 2001.
[1] Amit Goyal, Wei Lu, Laks V. S. Lakshmanan. Simpath: An Efficient
Algorithm for Influence Maximization under the Linear Threshold
Model , In ICDM 2011.
[2] Amit Goyal, Wei Lu, Laks V. S. Lakshmanan. CELF++:
Optimizing the Greedy Algorithm for Influence Maximization in
Social Networks. In WWW 2011 (Companion Volume).
[3] W. Chen et al. Scalable
influence maximization in social networks under the linear
threshold model. In ICDM 2010.
[4] W. Chen, C. Wang, and Y. Wang. Scalable
influence maximization for prevalent viral marketing in
large-scale social networks. In KDD 2010.
[5] W. Chen, Y. Wang, and S. Yang. Efficient influence maximization in social networks. In KDD 2009.
[6] J. Leskovec et al. Cost-effective
outbreak detection in networks. In KDD 2007.
[7] Masahiro Kimura and Kazumi Saito. Tractable
models for information diffusion in social networks. In PKDD
2006.
[1] Amit Goyal, Francesco Bonchi, and Laks V.S. Lakshmanan. Learning influence probabilities in social networks. In WSDM 2010.
[2] Kazumi Saito, Ryohei Nakano, and Masahiro Kimura. Prediction
of information diffusion probabilities for independent cascade
model. In KES 2008.
[1] David Kempe, Jon M. Kleinberg, and Eva Tardos. Influential nodes in a diffusion model for social networks. In ICALP 2005.
[2] Amit Goyal, Francesco Bonchi, Laks V. S. Lakshmanan. Approximation Analysis of
Influence Spread in Social Networks. CoRR abs/1008.2005:
(2010)
[3] Oren Ben-Zwi, Danny Hermelin, Daniel Lokshtanov, and Ilan
Newman. An
exact almost optimal algorithm for target set selection in
social networks. In EC 2009.
[4] D. Arthur, R. Motwani, A. Sharma, and Y. Xu. Pricing strategies for viral marketing on social networks. In WINE 2009.
[5] Ning Chen. On the
approximability of influence in social networks. In SODA
2008.
[6] J. Hartline, V. Mirrokni, and M. Sundararajan. Optimal marketing strategies over social networks. In WWW 2008.
[7] Elchanan Mossel and Sebastien Roch. On the
submodularity of influence in social networks. In STOC 2007.
[1] E. Bakshy et al. Everyone’s
an influencer: quantifying influence on twitter. In WSDM
2011.
[2] Daniel M. Romero, Wojciech Galuba, Sitaram Asur, and Bernardo
A. Huberman. Influence
and passivity in social media. In WWW 2011.
[3] D. Ienco, F. Bonchi, and C. Castillo. The meme
ranking problem: Maximizing microblogging virality. In SIASP
workshop of ICDM 2010.
[4] J. Weng et al. TwitterRank: finding topic-sensitive influential twitterers. In WSDM 2010.
[5] M. Cha, H. Haddadi, F. Benevenuto, and K. P. Gummad. Measuring
user influence on twitter: The million follower fallacy. In
ICWSM 2010.
[6] Nitin Agarwal, Huan Liu, Lei Tang, and Philip S. Yu. Identifying the influential bloggers in a community. In WSDM 2008.
[7] D. Gruhl, R. Guha, D. Liben-Nowell, and A. Tomkins. Information
diffusion through blogspace. In WWW 2004.